Greg’s accomplished writing background — plus his skills as an interviewer and researcher —enable him to produce marketing and sales pieces of exceptionally high impact. Proficient in both print and electronic media, he can write effectively to customers, prospective customers and employee audiences. Here are samples of several types of his writing.
WEBSITES
Websites require writing with impact. Every word counts. Greg has written all or parts of more than 20 websites. One of his largest and most recent projects was the complete overhaul of www.easystreet.com, the site of EasyStreet Online Services, the leading managed-services provider for corporate IT in the Northwest. Greg culled through hundreds of existing pages and distilled key points and messages to about 40 pages of high-impact and readable copy. He worked hand-in-hand with Red Pepper web designers to ensure that the copy fit the page design and optimized navigation throughout the site.
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INCREMENTAL WEB PAGES
Corporate websites are a significant investment. The challenge is to keep the site current and consistent, without it developing into a mishmash of writing styles. Greg excels at maintaining branding and style consistency as information is added to sites. Lane Powell, one of the Northwest's largest and most influential law firms, has Greg write new pages and revise - with the goal of improving - existing pages throughout the firm's site.
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BROCHURES
When writing brochures and other sales-support pieces, Greg keeps the target audience in mind with familiar language and terminology. Among the brochures he has written recently for companies large and small are product overviews for Tektronix logic analyzers and Advanced Competitive Strategies and its strategy-simulation technology.
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| Advanced Competitive Strategies | Tektronix |
WHITE PAPERS
Greg is an experienced researcher skilled at writing in-depth pieces where a cogent and compelling presentation of information is important. He recently wrote Fixed Wireless Broadband: Merging the Power of Wireline with the Ease of Wireless for EasyStreet Online Services to explain the benefits of wireless Internet connections, also Taking Control: Examining an Effective Framework for Compliance Management for Compli, Inc., and a white paper for a Planar Systems press kit on the status of medical equipment-certification standards.
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| EasyStreet White Paper | Compli White Paper | Planar White Paper |
CUSTOMER CASE STUDIES
With his well-honed interviewing skills, Greg has compiled dozens of customer case studies for several companies for both print and Internet dissemination. He recently wrote one on the Northwest's largest organic-food distributor, Organically Grown, a satisfied customer of EasyStreet Online Services, as well as another EasyStreet customer, International Trade Systems (ITS). Another example is Align Technology’s experiences as a pleased user of the Compli, Inc., web-based compliance-management system. Both are available on the respective companies' websites as well as in printed form.
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| ITS Case Study | Organic Grown Case Study | Align Tech Case Study |
CORPORATE POSITIONING
Greg worked with senior management at EasyStreet Online Services to identify key corporate positioning statements and then align them with customer expectations and requirements. The result is a clear, concise and visual statement of the company's role as a leading managed services provider (MSP) and what benefits that holds for the region's IT community.
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| EasyStreet Roadmap | Positioning Chart |
CORPORATE REPORTS
When dealing with complex information from several authors, Greg is accomplished at editing and rewriting into concise, consistent and cohesive language. His skill at reworking text from a variety of sources has earned him work on three annual Reports on Sustainability for the large building-products supplier, Louisiana-Pacific Corporation in Nashville. The company's sustainability reports are government-mandated and are key to the lumber company's image in the environmental community.
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| LP Sustainability 2006 | LP Sustainability 2005 | LP Sustainability 2004 |
ARTICLES & GHOST WRITING
Greg works with senior managers to compose articles bearing the managers’ bylines to appear in key industry magazines. Examples are an article on network disaster recovery for Communications News magazine, and an article on network intrusion detection for Secure Computing magazine. Both articles were for executives at Tripwire Security Systems, Inc., of Portland.
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| Tripwire - Disaster Recovery | Tripwire - Security Prediction |
mARKETING PROCEDURE BOOKS
With his experience in both technical writing and marketing communications, Greg can write and edit lengthy pieces that hold the reader’s interest. He recently completed work on an extensive, 130-page business process-implementation manual titled Marketing By the Numbers for MarketScape, Inc., targeted at marketing and senior managers of large corporations.
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| Marketing by the Numbers |
INSTRUCTIONAL BOOK EDITING
Greg's experience in writing clear instructions was a great aid to artist John Hastings, who had Greg edit his 2007 book, The Drawing Breakthrough Book. It lays out fundamentals of seeing with an artist's eye and then translating the vision to paper. John's book is selling well and is finding its way to libraries and art stores across the nation. In his testimonial, John said of Greg's work: "His command of language and of idea organization are nothing short of exquisite."
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| Drawing Breakthrough Book |
ANNUAL REPORTS
Greg is a fluent business and financial writer. In recent years he wrote the shareholders’ letter and business portions of two annual reports for Louisiana-Pacific Corporation, a $2.6 billion building-products corporation headquartered in Nashville, Tennessee.
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| LP Annual Report 2004 | LP Annual Report 2003 |
CORPORATE IDENTITY & BRANDING
Greg has been instrumental in several corporate branding and identity efforts and is skilled at distilling brand attributes and writing useful identity-implementation guides. He served as Worldwide Corporate Identity Manager for Tektronix, Inc., for four years. He has written several branding-related pieces for Tektronix and authored the corporate branding and style guide for Mentor Graphics Corporation.
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PRODUCT DATA SHEETS
Every company has its preferred style of product data sheet and Greg has written and helped design several dozen, including effective online versions. Here are examples of tight, technical ones for Savant Corporation, a leader in management solutions for mission-critical production environments, of Bethesda, Maryland.
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| Savant Profiler | Savant Analyst | Savant Sensor |
cOMPANY & EMPLOYEE NEWSLETTERS
Greg has written and edited several newsletters, some aimed at companies’ customers and some at internal employees, some printed and some electronic. His award-winning journalism background ensures readability and professional quality as well as satisfied customers. For four years he produced the Tektronix weekly newsletter for employees worldwide in both print and on-line versions.
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USER MANUALS
Greg’s quick grasp of technology and his empathy for users ensures clear and accurate instructions. He has written dozens of manuals for a number of audiences, from sophisticated site managers to technology neophytes. Recent examples are the set-up guide and manual for a new medical patient-monitoring workstation from Planar Systems Inc. of Beaverton, Oregon.
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| Planar Quick Set-up | Invitium User Manual |
